This month, EverThrive Illinois is excited to launch our digital campaign to empower older adults to receive their flu shots. People 65 years of age and older carry a higher risk of severe flu disease and complications than young, healthy adults. This campaign aims to address this and help seniors feel empowered to choose to get their flu shot, not just for their families but for themselves. This campaign is exciting because we’re not only targeting those 65 and older, but we’re also targeting familial matriarchs, as these individuals tend to make medical decisions for their families.